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  • The Power of Perceived Value

    The Power of Perceived Value

    In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

  • Reel Them in With These 5 Cinematic Promo Products

    Reel Them in With These 5 Cinematic Promo Products

    Box office hits took a backseat this year as more people browsed through Netflix’s new releases instead of venturing out to movie theaters. However, as many movie theaters reopen to the public,...

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